Light Up Your Business


We always talk about lighting up your house and adding outdoor lighting to your property to help illuminate your residence and add some more aesthetic pleasure to your home. We haven’t talked about how you can add landscape or architectural lighting to your business though! Outdoor lighting fixtures can be added to your storefront or building to really make your business pop!

Architectural Lighting

Architectural lighting is a perfect way to highlight certain points of your business and accentuate portions of the exterior you are proud of. For a home, this can mean highlighting the front entryway, or window sills, but for a business, you can highlight features that will draw in customers. For example, a restaurant may have a sign advertising a two for one special. Architectural lights can be used to illuminate that sign, which will draw attention to it and hopefully increase customer flow, after all, a two for one deal is hard to pass up! If your business is open in the later hours of the day and when darkness falls, adding architectural lighting can radically improve the look and feel of your business. It can go from cold and dreary to warm and inviting with the right outdoor lighting!

Pathway Lighting

Another set of lights you can add to the exterior of your business to help attract more customers is path or walkway lighting. You may have a walkway leading up to the front of your business or storefront, illuminating this path can create a sort of red carpet effect, and customers will be drawn to your business.

Simply put, adding professionally installed lighting systems creates a more inviting feel, which for a business, can help bring in more customers. Not only that, having a well-lit area can help prevent potential trespassers! To learn more about the benefits of installing an outdoor lighting system for your business contact Northern Outdoor Lighting today!

Published March 31.18

Outdoor and Architectural lighting can be used to warm up your business and make it feel more inviting, which in turn can attract more customers! Read more

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TESTIMONIAL

I reached out on a whim to Bill to design and install the lighting for my wedding last summer - I wanted temporary lights and he was an expert in permanent, he was excited about the challenge and said that the materials were the same, just a slightly different strategy. I was 100% unprepared for how awesome, professional, cautious, thoughtful and reliable Bill would be about our project, which started as a temporary installation as I said and turned into permanent installations all over my parents farm because they loved the lighting so much.

Bill came up and did several site visits to our home in NH, he listened to my vision for how the lighting would flow at our outdoor wedding on our property, he made his own recommendations as well, which were creative and fun. He showed me sample fixtures and sent through a budget and got to work. For the installation he came several days in advance of the wedding with a small crew to start putting the lights in place - he wanted to test everything before the day before in case anything was wrong. Each day the property came to life in a way that was unexpected. We'd never had outdoor lighting before and having it wash across the barn, the forest, the bread oven, the gardens - it was all incredible.

“The event went off beautifully and Bill took all my crazy phone calls. After the main event my parents decided to make a lot of the lighting permanent and they have enjoyed it ever since. Bill made sure all the wires and such were buried and the property was clean and safe even when they were temporary and did a totally pro installation when they were made permanent. He has taken countless calls from my dad about replacing a bulb or adjusting a light - he is just the nicest person to deal with.

He never makes anyone feel uninformed even though many are when it comes to outdoor lighting - I certainly was - and he became like a member of our family for the weeks surrounding the biggest day of my life!”

Kate Gundry